Anatomy of a perfect B2B email

Anatomy of a perfect B2B email

Posted by on Dec 18, 2015 in Blog | No Comments

It can be so hard to get it right, but this end-of-year email from Freshbooks is a master class in clean, clear, confident B2B communication. I love them anyway, but getting this brief and breezy charmer in my inbox was a delight. Here are 10 things they got pitch perfect, starting with: 1. It’s 100% funnelled […]

Who do you write like? (Hopefully, it’s Cosmo)

Who do you write like? (Hopefully, it’s Cosmo)

Posted by on Nov 11, 2015 in Blog | No Comments

It’s the Holy Grail of content marketing: that piece of content that attracts potential customers, engages them, and motivates them to share that content (and extend your reach) through their social networks. I found a great example of this kind of content via bookofjoe.com (my favorite place to go when I have 10 seconds to […]

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